Direct sales, multilevel marketing, network marketing… whatever you want to call it, is taking over, and there’s a reason why! People are making money through these companies, in their spare time, as a “side hustle” or they’re working them full time. These companies are no gimmick! 82% of women who make $100K+ per year do it through these home-based businesses.
The business market is changing. With more and more brick and mortar stores closing and shopping from your phone is the new norm, it couldn’t be a better time to take your slice of the online shopping pie.
It seems like everyday, a new company, with a new product comes out of the market. So I’ve compiled a list of five crucial questions to ask yourself before choosing which company you want to represent.
1. Is the industry sustainable?
Whatever the product is that you’re looking into, make sure that it isn’t just a trend. Beauty products, weight loss, oils, patterned leggings, what have you, take an honest look at the products sold and determine if these products will stand the test of time. Trust me, they all won’t.
2. Are the products consumable?
In order to sell products and make money, you need to make sure that the products you offer will eventually run out. The goal is to have a consumable product, meaning your customers try it, love it, and when it’s gone, they want more!
3. Do the products bring your customers value?
Again, playing off the consumable part, your products have to actually work. You want your customers to be repeat customers. Plus if your products don’t work, then you are just ripping people off, and you don’t want to do that!
4. Is the company credible?
With home based businesses becoming ever more popular, lots of new businesses are popping up. You want to make sure you sign up with a company that is going to stick around and also has its sales field’s interests at heart. Do your research and if it’s a company who was just founded and only owns a multilevel marketing company, do some digging on the CEOs. You don’t want to damage your reputation because you decided to represent a company who was unknowingly untrustworthy.
5. Are you required to keep stock of inventory?
This one is a big one and where people can get themselves into trouble. Some companies encourage or require their sales field to purchase products up front, and then find people to buy them. Sometimes people either want to hit promotions in the company, or whatever their reason and they chose to buy lots of stock…only to find out they can’t find anyone to sell it to. One of the benefits of joining a direct sales company is that there’s is usually a small fee to join, sometimes a small monthly fee, but at the end of the day, it is little financial risk. Buying hundreds or thousands of dollars in products up front is NOT what you’re wanting to do. Plus, companies who encourage their sales field to stock inventory, are looking to make money off their salesman, not the clients. That my friends, is a HUGE red flag!
How I answered these questions
In 2017 I decided to join my first direct sales company, LimeLife. LimeLife has been a game changer for so many reasons for me, but all that will have to be on another post. I wanted to give you the example of how I answered these questions for myself before I joined:
1. Is the industry sustainable – The makeup industry is one of the most rock solid sales industries in the world.
2. Are the products consumable – The products offered by LimeLife are professional quality products. That means that they offer higher pigmentation than high-end brands with comparable pricing to those products.
3. Do the products bring customers value – Clients worry less knowing that LimeLife skincare is all natural, and that the makeup is paraben free. The skincare is very effective and the professional cosmetics provide women with more self confidence.
4. Is the company credible – LimeLife was founded by Alcone. Alcone is a staple in the professional cosmetology world. They have been offering movie and theatre cosmetics to industry professionals since the 1950s. When LimeLife was founded, it was the first time that everyday men and women were able to purchase these products.
5. Are you required to keep stock – Absolutely not! It is something corporate warns not to do when you’re a beauty guide. Also, buying stock just to promote within the company is against compliance.
If you have been considering becoming a Beauty Guide with LimeLife by Alcone but have more questions, leave me a comment here, send me an email (address in the contact section) or find me on social media. LimeLife is in the middle of a global expansion so there has never been a better time!